Thursday, February 21, 2013

Developing Your Pinterest Potential

How many of you enjoy going on Pinterest?  I know I love going on Pinterest to get ideas for holidays, kids crafts and activities, photography, recipes and I've been on the site a lot lately getting ready for a certain soon to be 2 year old's birthday party.  Besides collecting ideas for myself, what is my "Pinterest Potential" to reach others?

Pinterest is simply a virtual bulletin board.  What makes it unique, is that your pins on your bulletin board can be seen by millions of people.  This is an opportunity to reach millions of others with similar interests as you and grow your network, your business and your views.  So how are you going to utilize your "Pinterest Potential"?

My "Pinterest Potential" is showing the value of agriculture in every day images and pins.  I've been on Pinterest for over a year and about a year ago I started a board that shared different fun facts about farming and agriculture called "Living to Farm, Farming to Live."  Then around nine months ago I was asked to join a couple "shared board" about agriculture.  The first is "Farms & Rural America, Food & Agriculture".  This board is a "tribute to farmers, rural lifestyle, those working in agriculture and people with an interest in any of those."  It is a great board for people that have an interest in where their food comes from.  As of this morning, there are 199 contributors to the board and there are 2,147 followers to the board.  The second is "AgNerd".  This board has a similar purpose as the other and has 69 contributors and has 555 followers.

One person who I think has done a great job of developing their "Pinterest Potential" is Katie On the Banks of Squaw Creek.  Her blog and Pinterest boards center around her family, kids and renovating her 100 year old farmhouse on a turkey farm.  Katie has seen a lot of traffic to her blog from Pinterest.  What might draw people to her blog initially are her decorating for small room ideas, or her tips on working with kids that are picky eaters.  But once they get to her blog they have the opportunity to learn more about her family's farm.  One of her blogs that I pinned about a month ago included a cute printable sign she made that said "Wash your Hands and Say your Prayers because Germs and Jesus are Everywhere."  Once a person clicks on the pin to visit the website to download the sign, they'll also learn about how they care for their turkeys on their farm.  Katie has found her "Pinterest Potential."

So whether you'd like people to learn about your business, your product or even your farm, think about what your "Pinterest Potential" is and don't forget to utilize Pinterest, one of the fastest growing social media tools available!  Also, don't forget to follow my boards and pins on Pinterest and check out other social media goals I have set for the year!

4 comments:

  1. Aw, thanks! I'm working on a series on using social media for ag and I would love to use part of this post, with credit to you, of course. Is that okay?

    Also, yesterday I was on pinterest and saw something about pesticide residue, so I pinned an image from safefruitsandveggies.com as a passive/aggressive response. :)

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    1. Your welcome Katie! That would be great - looking forward to your social media for ag series!

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  2. Great article. I used Pinterest mostly for fun, yuo know-- recipes, crafts, etc. Have just recently started using it to promote my blog. It's a site that's definitely taken off in the last year, and growing every day!

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    1. A growing sit indeed! I can't believe how much it has changed since I joined over a year ago!

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