Pinterest and the Food Network I can always find new things to try. The third factor for me would probably be nutrition. When it comes to meat, poultry and dairy I like to go for lean cuts and low-fat options.
So what do the survey results tell me? Well first, it looks like I am an average Iowan. Second, I see by far, price and taste are the top factors influencing purchasing decisions. Nearly 8 out of every 10 participants marked price and taste. Third, it looks like the next set of popular influencers were food safety and nutrition. I think these are both "hot topic" areas of discussion and a place where I think most shoppers are looking for more information on and where I, as a farmer, need to not only be educated myself, but willing to share what I do to provide nutritious and responsible food choices. The last interesting thing I noticed was convenience was one of the bottom factors. I feel like many people are trying and wanting to "get back to their roots" and do more homemade things, and food/meals is an easy way of doing that. I personally love making meals and treats from scratch for my family.
So what factors do you look at when grocery shopping? LP goes for the foods that are easy to reach! (Word to the wise, be careful when shopping with a toddler. You can be waiting your turn at the meat counter and then turn around to see your son has filled up his cart with every item from the neighboring deli section...)
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